Producing Web content may be easy but profiting from it is hard

"When the Writers Guild of America strike stopped television production last fall and winter, Hollywood writers and producers rushed to create new scripted series for the Web, often called webisodes for lack of a more artful term. The strategy seemed simple: make money by going straight to the Internet.

Months later, they are realizing that producing Web content may be easy but profiting from it is hard. While a small number of writers, producers and actors are making a living with webisodes, they are still a long way from establishing the form alongside television and feature films. The newfound industry lacks clear business models and standardized formats."
in For Web TV, a Handful of Hits but No Formula for Success by Brian Stelter / NYT

tags : media, internet